This Privacy Policy explains how [FILPET / FILPET.co] and its affiliates and subsidiaries (collectively, “FILPET,” “we,” “our,” or “us”), collects, uses, discloses, and safeguards personal information when you:
visit or use our websites (the “Sites”),
use our mobile applications (the “Apps”), and
use any other software, services, or internet-enabled programs we operate (together with the Sites and Apps, the “Platforms”),
purchase products or subscriptions from us, or
communicate with us (including customer support).
By accessing or using the Platforms, or otherwise interacting with FILPET, you agree to this Policy. If you do not agree, please do not use the Platforms.
We may update this Policy from time to time. We will post the current version on our Sites and update the “Effective Date.”
1) Personal Information We Collect, How We Use It, and How We Share It
We may collect the categories of personal information described below. The table also explains typical sources, purposes, and recipients.
A. Categories of Personal Information
Contact Information
Examples: name, shipping/billing address, email, phone number.
Sources: you; social media account providers (if you choose to connect); service providers; data partners (where permitted).
Uses: account setup; customer support; order and subscription administration; shipping; transactional communications; marketing (subject to your choices).
Shared with: payment processors; fulfillment/shipping providers; customer support tools; marketing/analytics providers; co-marketing partners (where applicable and permitted).Pet & Fit Information
Examples: dog name, breed, size, measurements, birthday, weight, allergies, preferences.
Sources: you; optionally a connected account/provider.
Uses: personalization; sizing and fit recommendations; subscription planning; product suggestions; tailored communications.
Shared with: service providers supporting personalization, subscription operations, and support.Subscriber / Account Information
Examples: customer ID, username, profile details, purchase/subscription history, rewards/benefits, cancellation reason.
Sources: you; our service providers.
Uses: manage subscriptions; fulfill benefits; improve our offerings; fraud prevention; internal analytics.
Shared with: subscription management, customer support, analytics, and marketing service providers.Purchase & Order Information
Examples: order numbers, items purchased, delivery details, returns/refunds, messages about orders.
Sources: you.
Uses: processing orders; shipping; returns; recordkeeping; fraud prevention; customer support.
Shared with: payment processors; fulfillment/shipping; fraud prevention providers; customer support providers.Delivery Recipient Information (if you ship to someone else)
Examples: recipient name and address.
Sources: you.
Uses: deliver gifts/orders.
Shared with: fulfillment/shipping providers.Payment Information
Examples: card type, last digits, expiration, billing address; tokenized payment details handled by processors.
Sources: you; payment networks/issuers (as needed for verification).
Uses: process payments; verify identity; prevent fraud.
Shared with: payment processors and fraud prevention vendors.
We do not intentionally store full card numbers or CVV on our servers when using standard payment processors.
Customer Feedback & Ratings
Examples: product reviews, survey responses, NPS/CSAT.
Sources: you.
Uses: improve products and customer experience.
Shared with: survey/review and analytics providers.Communications
Examples: emails, chats, messages with customer support; call recordings (where permitted).
Sources: you.
Uses: provide support; respond to requests; quality assurance; training.
Shared with: customer support platforms and service providers.Photos, Videos, and User Content
Examples: photos/videos you upload or send; content posted in reviews; recordings at our premises (if any).
Sources: you.
Uses: marketing (with your permission where required); community features; support; safety/security (if applicable).
Shared with: service providers; social platforms if you consent or if you post publicly.Device & Usage Data
Examples: IP address, browser type, device identifiers, cookie settings, approximate location (e.g., city), pages viewed, clicks, session data.
Sources: your browser/device; cookies/pixels and similar technologies.
Uses: operate the Platforms; analytics; personalization; security; fraud prevention.
Shared with: analytics providers; advertising partners; security/fraud vendors.
2) Cookies, Pixels, and Similar Technologies
We use cookies and similar technologies (including pixels and web beacons) to:
remember preferences and improve your experience,
understand how the Platforms are used,
personalize content and offers,
measure marketing effectiveness,
help prevent fraud and secure the Platforms.
You can control cookies through your browser settings and may be able to delete cookies. If you disable cookies, some features may not function properly.
Email/advertising pixels & identifier matching: When permitted by law, we or our vendors may use pixels/cookies to associate website activity with an email address (e.g., through a third-party) for measurement and marketing.
Opt-out (where applicable): [Insert your opt-out link(s) or instructions, e.g., “Cookie Preferences” / “Do Not Sell or Share” page.]
3) Interest-Based Advertising
We may work with advertising partners (such as Google, Meta, and others) who use cookies or similar technologies to show ads that may be more relevant to you across the internet. These partners may collect information about your use of the Platforms and other sites/apps over time.
You can learn more and opt out of certain interest-based ads via:
Network Advertising Initiative (NAI) opt-out
Digital Advertising Alliance (DAA) opt-out
(Links can be listed on your site’s “Cookie Settings” or “Privacy Choices” page.)
4) How Long We Keep Personal Information
We retain personal information as long as reasonably necessary to provide the Platforms and fulfill the purposes described in this Policy, including to comply with legal obligations, resolve disputes, enforce agreements, and protect our business. Retention periods vary based on data type and purpose.
5) De-Identified Data
We may create and use de-identified or aggregated data that does not identify you. We may use it for analytics, research, and improving our products and services. We do not attempt to re-identify de-identified data unless permitted and required for a legitimate purpose.
6) Security
We use commercially reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure. You are responsible for keeping your account credentials confidential.
7) Children’s Privacy
Our Platforms are not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us at [privacy@filpet.com].
8) Third-Party Websites and Services
Our Platforms may link to third-party sites or services (e.g., social media). Their privacy practices are governed by their own policies. We are not responsible for third-party practices.
If you choose to use third-party accounts or checkout options, those providers may collect and use data according to their own policies.
9) Your Privacy Choices and Rights
A. Marketing Emails
You can unsubscribe from marketing emails using the link in the email. You may still receive transactional messages (order updates, account notices).
B. Text Messages (if used)
If we offer SMS, you can opt out by replying STOP (or as otherwise described in the message). Message and data rates may apply.
C. Access, Correction, Deletion
Depending on your location, you may have rights to request access, correction, deletion, or portability of your personal information.
To submit a request, contact us at:
Email: [privacy@filpet.com]
Web form: [insert link]
Phone (optional): [insert number]
We may verify your identity before processing requests.
10) U.S. State Privacy Disclosures (CA/CO/VA and similar)
If you reside in certain states (including California, Colorado, and Virginia), you may have the right to:
know what personal information we collect/use/disclose,
request deletion,
request correction,
opt out of targeted advertising / “sale” or “sharing” where applicable,
appeal certain decisions (where required).
Opt-out (where applicable): [Insert “Do Not Sell or Share My Personal Information” link and/or Cookie Preferences link.]
We will not discriminate against you for exercising privacy rights.
11) International Visitors & Cross-Border Transfers
If you access our Platforms from outside the United States, you understand that your information may be transferred to, stored, and processed in the United States or other countries where we or our service providers operate, and those laws may differ from your jurisdiction.
Where required, we use appropriate safeguards for international transfers (e.g., contractual clauses).
12) Changes to This Policy
We may update this Policy from time to time. We will post updates on our Sites and revise the Effective Date. If changes are material, we will provide notice as required by law.
13) Contact Us
If you have questions about this Policy or our privacy practices, contact:
[Legal Entity Name]
Address: [Street, City, State/Province, Postal Code, Country]
Email: [privacy@filpet.com]