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FILPET Founder Circle

Founder pricing. Two boxes. More flexibility.

Join FILPET Founder Circle and receive 2 Annual Essentials Boxes for $1111. Keep both for your own dogs, or gift one to a friend.

Founder Circle

$1111 Total

2 Annual Essentials Boxes · Limited launch offer

2 Annual Essentials Boxes included

Keep both, gift one, or save one for later

Founder-only access

Milestone Gifts included

TikTok Trend Drops included

Priority early access to future releases

Join Founder Circle

Annual Essentials — Annual

$777 / Year

Pay once for a full-year plan — better value, deliveries, and premium perks.

Profile Kit (First Delivery)

Seasonal Apparel

Mystery Toys

Cleaning Essentials

Milestone Gifts (Included)

TikTok Trend Drops (Free)

62days7hours1minutes8seconds

Annual Essentials — Monthly

$77 / Month

Pay month to month — more flexible, ongoing deliveries, and easy to pause.

Profile Kit (First Delivery)

Seasonal Apparel

Mystery Toys

Cleaning Essentials

Milestone Gifts (Earned)

TikTok Trend Drops (Free)

62days7hours1minutes8seconds

BREED-SMART BOX

A better start, with more value

Built for different breeds, with smarter fit, function, and flexibility from day one.

Because every breed is built differently. So fit, structure, and function should be too.

2 Annual Boxes

Two complete FILPET Annual Essentials Boxes in one Founder membership.

Save $443

Regular price is $777 per box. Founder members get both for $1111 total.

Save $443

Regular price is $777 per box. Founder members get both for $1111 total.

3 Ways to Use It

Use the second box for another dog, for year two, or as a gift.

3 Ways to Use It

Use the second box for another dog, for year two, or as a gift.

BREED-SMART BOX

Most dog products are still one-size-fits-all

Dogs come in completely different shapes, sizes, coat types, and chewing behaviors.
But most pet products are still made for the average dog, not your dog.

FILPET was created to build a more breed-smart system — from fit and function to play and care.

Dogs come in completely different shapes, sizes, coat types, and chewing behaviors. But most pet products are still made for the average dog, not your dog. FILPET was created to build a more breed-smart system — from fit and function to play and care.

What makes FILPET different

Breed-smart curation

Products are selected with breed structure, size, and behavior in mind.

Breed-smart curation

Products are selected with breed structure, size, and behavior in mind.

Better fit over time

Your pup's profile helps us improve what we send.

Lifestyle essentials

Apparel, play, and care are brought together in one annual system.

Lifestyle essentials

Apparel, play, and care are brought together in one annual system.

Designed to evolve

FILPET is not just a box. It is the start of a smarter pet experience.

Designed to evolve

FILPET is not just a box. It is the start of a smarter pet experience.

BREED-SMART BOX

What’s included in Founder Circle

Founder members receive 2 FILPET Annual Essentials Boxes.

Each box is designed as a full-year experience for one pup, including seasonal essentials across apparel, toys, care, and surprise items.

The second box can be used flexibly — for another pup, for year two, or as a gift.

Founder members receive 2 FILPET Annual Essentials Boxes.

Each box is designed as a full-year experience for one pup, including seasonal essentials across apparel, toys, care, and surprise items. The second box can be used flexibly — for another pup, for year two, or as a gift.

Founder members receive 2 FILPET Annual Essentials Boxes.

BREED-SMART BOX

What’s included in Founder Circle

Seasonal apparel

Breed-informed clothing designed for better comfort and fit.

Toys and enrichment

A mix of play essentials, including interactive and stimulating toys.

Cleaning and care

Useful care items for everyday routines, travel, and seasonal needs.

FILPET surprises

Limited extras, founder touches, and evolving product drops.

What an Annual Box may include

A full year of thoughtfully planned apparel, toys, and care — tailored to your pup’s breed, size, and lifestyle.

Every month includes:

A full year of thoughtfully planned apparel, toys, and care — tailored to your pup’s breed, size, and lifestyle. Every month includes:

A full year of thoughtfully planned apparel, toys, and care — tailored to your pup’s breed, size, and lifestyle. Every month includes:

Seasonal apparel

Breed-informed clothing designed for better comfort and fit.

Toys and enrichment

A mix of play essentials, including interactive and stimulating toys.

Cleaning and care

Useful care items for everyday routines, travel, and seasonal needs.

FILPET surprises

Limited extras, founder touches, and evolving product drops.

BREED-SMART BOX

Three ways to use your second box

Keep it for another dog, save it for year two, or gift it to a friend later.

The second box does not need to be activated right away.

Keep it for another dog, save it for year two, or gift it to a friend later. The second box does not need to be activated right away.

For another pup

Have more than one dog? Assign the second Annual Box to another dog in your FILPET account.

For gifting

Gift the second Annual Box to a friend. They can activate it later and create their own dog profile.

For year two

Prefer to focus on one dog first? Save the second Annual Box for year two with the same dog.

How gifting works

Your Founder Circle purchase includes two Annual Boxes — one for your dog, and one to keep, assign later, or gift anytime.

Designed for Different Breeds

Every detail starts from your dog’s body, habits, and daily life.

Fit Comes First

Built around real measurements, not generic size charts.

Not a Box. A Plan.

Seasonal essentials, curated across the year with purpose.

Not a Box. A Plan.

Seasonal essentials, curated across the year with purpose.

How gifting works

Your Founder Circle purchase includes two Annual Boxes — one for your dog, and one to keep, assign later, or gift anytime.

Join Founder Circle

Purchase Founder Circle and unlock 2 Annual Boxes.

Assign your first box

Complete your own pup’s profile inside My FILPET.

Send your gift link

Use your dashboard to generate a gift activation link for the second box.

Friend claims box

Your friend opens the link, enters their email, builds their dog’s profile, and activates the gifted box.

BREED-SMART BOX

How gifting works

Your Founder Circle purchase includes two Annual Boxes — one for your dog, and one to keep, assign later, or gift anytime.

Join Founder Circle

Purchase Founder Circle and unlock 2 Annual Boxes.

Assign your first box

Complete your own pup’s profile inside My FILPET.

Send your gift link

Use your dashboard to generate a gift activation link for the second box.

Friend claims box

Your friend opens the link, enters their email, builds their dog’s profile, and activates the gifted box.

BREED-SMART BOX

Founder timeline

Founder Circle opens

Early access begins now.

Founder Circle opens

Early access begins now.

Profile setup

After purchase, you’ll complete your dog profile and prepare for future matching.

Profile setup

After purchase, you’ll complete your dog profile and prepare for future matching.

Second box stays flexible

You can keep it unassigned, use it for another dog, or gift it later.

Second box stays flexible

You can keep it unassigned, use it for another dog, or gift it later.

Shipping begins

Founder shipments are planned to begin in Q3 2026, with the possibility of an earlier start in May or June depending on readiness.

BREED-SMART BOX

Start with two. Keep one. Share one.

Join FILPET Founder Circle for $1111 and secure 2 Annual Essentials Boxes at founder launch pricing.

Launch offer for FILPET's first members. Limited spots. First come, first served.

Claim Your Spot

Launch offer for FILPET's first members. Limited spots. First come, first served.

Claim Your Spot

What is FILPET Early Birds?

FILPET Early Birds is our limited launch pricing offer for first members. It gives early supporters access to one FILPET annual box at a lower price before the regular $777 pricing begins.

What is included in Early Birds?

Why are there two Early Birds prices?

What happens after Early Birds sells out?

Is the product different between Wave 1 and Wave 2?

Why should I join earlier?

When will Early Birds boxes ship?

What is FILPET Early Birds?

FILPET Early Birds is our limited launch pricing offer for first members. It gives early supporters access to one FILPET annual box at a lower price before the regular $777 pricing begins.

What is included in Early Birds?

Each Early Birds purchase includes one FILPET annual box. The product stays the same across both waves. Only the price changes depending on when you join.

Why are there two Early Birds prices?

We are releasing launch pricing in two limited waves. The earliest members get the lowest price first, and the second wave still offers discounted access before the annual box returns to regular pricing.

What happens after Early Birds sells out?

Once both Early Birds waves are sold out, the FILPET annual box returns to its regular price of $777.

Is the product different between Wave 1 and Wave 2?

No. It is the same annual box. The difference is simply the launch price available at the time you join.

Why should I join earlier?

Joining earlier gives you access to better pricing while limited launch spots are still available.

When will Early Birds boxes ship?

Launch offer for FILPET's first members. Limited spots. First come, first served.

Claim Your Spot